Executive Dashboard
Total Prescriptions (TRx)
1,250,300
+2.1% WoW
New-to-Brand Rx (NBRx)
320,100
+5.7% WoW
Active Patients
45,600
-0.5% WoW
Market Share
18.2%
+0.3% WoW
Attainment vs. Target
98.5%
+1.2% WoW
Prescription Trends
Geographic Analysis
Region Summary
| Region | TRx | Attainment | Trend | Actions |
|---|---|---|---|---|
| East | 450,100 | 102% | 3.2% | |
| West | 420,200 | 99% | 1.5% | |
| Central | 380,000 | 95% | 0.8% |
Area Activity & Engagement